WeChat Mini Program Solution for Marchesi de' Frescobaldi Winery

Project Background

In the wave of digitalization, traditional industries are seeking new opportunities for transformation and upgrading. As one of the most representative wineries in the Tuscany region of Italy, Marchesi de’ Frescobaldi boasts 1,200 hectares of vineyards, with products exported to over 80 countries worldwide. Facing the immense potential of the Chinese market and the growing demand for quality from consumers, Frescobaldi has chosen to leverage the WeChat Mini Program platform to create an immersive digital brand experience.

Solution

The WeChat Mini Program we developed for Marchesi de’ Frescobaldi revolves around three core elements: “Experience, Tasting, Culture,” establishing a complete digital service ecosystem:

1. Immersive Winery Exploration

• Exquisite visual displays allow users to appreciate the beauty of Tuscany from the comfort of their homes.
• A convenient reservation system supports online inquiries and tour bookings.
• A multilingual interface optimizes the experience for international visitors.

2. Professional Wine Tasting Guide

• Systematic presentation of different categories such as red wine, white wine, etc.
• Detailed tasting parameters (such as optimal drinking temperature, alcohol content, etc.)
• Intuitive purchasing channels connect to mainstream e-commerce platforms.

3. Immersive Cultural Experience

• Beautiful visual design showcases the history and craftsmanship of the winery.
• A unique “Style Signature” section tells the story behind each wine.
• A rich visual narrative illustrates the entire winemaking process from vineyard to cellar.

Technical Features

• A smooth user interface ensures the best browsing experience.
• Modular design facilitates later maintenance and updates.
• Supports multilingual switching to meet the needs of international users.
• An efficient reservation management system.

Project Value

This mini program not only provides Marchesi de’ Frescobaldi with a new channel to reach Chinese consumers but also creates the following value:

1. Enhancing Brand Image: Through exquisite visual design and professional content presentation, it reinforces the high-end brand positioning.
2. Optimizing User Experience: A convenient reservation system and detailed product information improve service efficiency.
3. Promoting Sales Conversion: The integration of online and offline channels creates more business opportunities.
4. Data Insights: User behavior analysis optimizes operational strategies.

Project Showcase